Seduction

But seduction isn't making someone do what they don't want to do.  Seduction is enticing someone into doing what they secretly want to do already. - Waiter Rant

When treated as an art, seduction can be the highest form of persuasion.  Politicians seduce with words to win elections, companies seduce with advertising to build brand awareness and salesmen seduce for sales with success stories and glossy brochures.  The successful seducers deliver with confidence and choose the right tools to communicate to their potential clients and customers.  Allettare is the Italian word for "to entice."  

The Rocco Bra is made of stretch silk charmeuse, power mesh and snakeskin.