Unbranded Recap

I had such a fun time participating in Unbranded this year. Doing multi-vendor pop-ups is such a great way to connect to other small business owners and to have access to a wider audience. There's such positive energy going into it. You'll also leave it feeling encouraged to do more of them. Here are some moments captured from the show. Thanks to the other vendors who took some of these photos and were willing to share them with me.

Hope to see some of you at the next event!

XOXO,

Tran

October's Beauty Overhaul

Every month we will feature 5 beauty products we love and have tested out for ourselves. You may have some in your beauty arsenal already but hopefully, some of the picks you've never heard of. 

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Nivea - German Version

We found this at our local German grocery store. This version of Nivea has the cleanest and freshest scent. And it absorbs well into your skin. Up to standard like any Nivea product.

May Coop Raw Sauce

This cult classic does live up to its hype. Formulated with maple tree sap, this moisturizing and non-sticky essence makes your skin glow but not greasy. And no, the sauce doesn't smell like maple, but it's pleasantly sweet. The consistency is a little thick, but it is amazing, even for the oiliest of skins. Use it after cleansing and toning, with your fingers or a cotton pad. Because this special sauce is an essence, serum and emulsion all in one so the $43 price tag makes it worth it. 

First Aid 5 in 1 Bouncy Mask

This gel mask plumps up your skin while giving you a dewy finish. It contains a generous amount of skin-refining ingredients, including rose bud extract, Vitamin C and marine botanicals. You are supposed to use this mask for 10 minutes, but we've left it on overnight with incredible results. Your skin will appear brighter and firmer. It's a facial in a jar. 

Clinique Chubby Stick Sculpting Highlight

This cream highlighter is incredibly easy to apply and blend. You can throw it in your bag to achieve a healthy sculpted glow anytime you want. Plus, it stays on longer than most highlighters we've tried.

Glossier Boy Brow

We cannot emphasize how much we love this brow gel. Like many gels, it keeps your hairs in place. However, it helps to thicken the appearance of your brows without looking overdone. We were not all born with great brows like Cara Delevingne or Brooke Shields, but with Boy Brow, we can come close to naturally looking thick brows. 

 

New Year? Resolutions?

At the beginning of every new year, we resolve to make changes in our lives, yet at the end of year, we feel we've come up short and the list becomes repetitive.  Or gets longer every year.  Coming off of holiday binging, working out and eating healthy seem to be the most common resolution.  Then there's reading more, spending less, etc.  But how about we vow not to change just habits but our perspective too?  We love this list of resolutions from inspiring quotes by Lolly Jane.

The Perfect Holiday Gifts Under $100

Besides the perfect lingerie set, we've rounded up our list of favorite holiday unisex gift ideas to give or to ask for yourself.

1.  Fresh Skincare Affair

This beautifully packaged gift box contains all the Fresh essentials to cleanse, treat and moisturize.  We love Fresh products because they're effective, gentle and smell fresh?

2.  Shinola Planner + Journals

For 2016, we've made the commitment to planning ahead and writing down anything that inspires us with pen and paper.  Shinola, an American-made brand, sells journals using paper produced from sustainably managed North American forests.  We support any company that produces their products in America, just like we do ourselves.

 

3. Deco Barware Collection

Give this gold and marble bar set to the host or hostess that wants to entertain in style.  It is very Mad Men.

What Is Sexy?

You know what’s really, powerfully sexy? A sense of humor. A taste for adventure. A healthy glow. Hips to grab on to. Openness. Confidence. Humility. Appetite. Intuition. … Smart-ass comebacks. Presence. A quick wit. Dirty jokes told by an innocent-looking lady. … A storyteller. A genius. A doctor. A new mother. A woman who realizes how beautiful she is.
— Courtney E. Martin

We love this quote by author and blogger Courtney E. Martin.  Sexiness isn't about a number nor is it how much skin you can show.  It's about having a strong sense of self.  

Coveting: Fall Sweaters

As much as we miss the summer, the colder weather does have its perks such as Starbucks' holiday beverages and sweaters!  We are coveting these.  Remember to pair them with sexy underwear so you can feel "hot" inside.  

 Our La Fenice Triangle Bra with 7 For All Mankind denim and a Joie cashmere sweater

Our La Fenice Triangle Bra with 7 For All Mankind denim and a Joie cashmere sweater

1.  The Oversized Sweater

  Teddy Bear Pullover from  F ree People

Teddy Bear Pullover from Free People

2. The Cutout Sweater

This is the perfect sweater to pair with our Rialto bralette.

 Alexander Wang Cutout Wool-Blend and Mesh Sweater from  Net-a-Porter

Alexander Wang Cutout Wool-Blend and Mesh Sweater from Net-a-Porter

3. The High Neck Sweater

 High Neck Sweater from  Zara

High Neck Sweater from Zara

4. The Sequined Sweater

 Markus Lupfer Chandelier Sequined Cotton Sweater from  Net-a-Porter

Markus Lupfer Chandelier Sequined Cotton Sweater from Net-a-Porter

5. The Fair Isle Sweater

 Band of Outsiders Fair Isle Sweater from  Barneys

Band of Outsiders Fair Isle Sweater from Barneys


How to Care For Your Undergarments

Bras should not be treated like other garments in your wardrobe, especially ones made with silk and lace.  Treating your delicates like your gym clothes will shorten the life span of their wear. Here are some tips on how to care for your bras and other delicates:

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The Ideal Method

The best way to maintain your delicates is to hand wash your garments in cold water with a detergent specifically made for delicates.  Wash like colors only.  Cold water helps bras and underwear maintain their elasticity. The Laundress offers a wide range of cleaning products but have a specifically made lingerie wash that has no toxins.  Fill your sink with two capfuls of the wash and soak your bras for 20-30 minutes. Silk garments should not be soaked for more than 20 minutes.  Don't panic if you see any color in the water - this is normal.  This is why it's important to wash with like colors.  You will not notice any color loss after the garment has dried.  After you are done soaking, hang dry or lay the garments flat on a rack.

The Easier Method

If you are going to throw your delicates in the wash, it is best to wash them separately from your other clothing.  Use a mesh bag to prevent tangles if you want to wash them with your other clothing.  We still recommend using a lingerie detergent as it is more gentle but in the washer, you'll need to double or even triple the amount you'll be using.  Always use the delicate cycle.  All bras should be clasped so the hooks don't get caught with other garments.  Never put your delicates in the dryer.  Hang dry or lay the garments on a rack.

We recommend washing your bras after 2-4 wears, depending on your lifestyle. The more you care for your underwear, the longer you'll have them.   

Image via Flickr from Honey and Jam

Stylish, Sexy Home Ideas

You don't have to own a boudoir to make your home romantic and sexy.  Here you can find some inspiration on how to create a stylish, sexy and modern space.

The Classic White Button Down

The classic white button down should be a staple in every woman's wardrobe.  It looks polished and is effortlessly chic.  Wear it with your favorite lacy bra to make it sexy.  We'd recommend either our Florian or La Fenice bra. Here are our favorite ways to wear the classic white button down.  

Elin Kling (www.stylebykling.com); Olivia Palermo (Tommy Ton from Style.com); Emma Watson (Getty Images); Audrey Hepburn (Everett Collection); Miranda Kerr; Dolce & Gabbana (Venturelli/WireImage)

We're Looking for Marketing and Social Media Interns!

We're a new luxury intimate apparel company looking to build a team of enthusiastic and curious individuals.  As a Marketing and Social Media Intern for our start-up, you will help develop and execute marketing initiatives.  This position will require you to put your creative thinking hats on.  We won't make you file, promise!  

Responsibilities:

  • Develop and implement targeted campaigns to increase brand awareness
  • Brainstorm and create content across social media platforms (Facebook, Twitter, Tumblr, Pinterest, Instagram and Google+)
  • Monitor trends in social media, fashion and culture to create viral content and dialogue with customers
  • Engage and respond to social media inquiries
  • Write blog posts, press releases and e-newsletters
  • Assist in planning, coordinating, promoting, and/or executing events, mainly trunk shows and photo shoots

Skills, Experience and Personal Attributes Desired:

  • Knowledge of social media platforms and practices
  • Strong verbal and written communication skills
  • Must have a strong interest in intimate apparel, if not, fashion
  • Understanding of marketing fundamentals
  • Must be comfortable using Excel, PowerPoint, MS Word - Photoshop and/or Illustrator is an advantage but not a requirement
  • Most importantly, have a positive 'can do' attitude, a sense of humor, can think outside the box, and isn't afraid to share ideas

Details:

We're looking 2 social media interns to start late August/early September and can commit to a minimum of 3 months.  You will be able to work remotely but must be able to available to do weekly conference calls.  This position is unpaid, however, we would like to show our appreciation for you in other ways (lingerie, coffee, meals, manis/pedis, etc.).  The intern is expected to work 15-25 hours per work on our projects.  This position is ideal for anyone living in NYC because we will be hosting most of our events there.  

E-mail us your resumes and cover letters to jobs@allettare.com.  If you have a blog or Facebook/Instagram/Twitter accounts, please feel free to send us links to your accounts.  We're so excited to hear from you!

 

 

 

Iconic Lingerie in Pop Culture

Lingerie has long been part of our pop culture.  Who can ever forget Madonna's cone bra?  Here are some of the most iconic moments in pop culture history.  Not to mention some of the sexiest.  


Seduction

But seduction isn't making someone do what they don't want to do.  Seduction is enticing someone into doing what they secretly want to do already. - Waiter Rant

When treated as an art, seduction can be the highest form of persuasion.  Politicians seduce with words to win elections, companies seduce with advertising to build brand awareness and salesmen seduce for sales with success stories and glossy brochures.  The successful seducers deliver with confidence and choose the right tools to communicate to their potential clients and customers.  Allettare is the Italian word for "to entice."  

The Rocco Bra is made of stretch silk charmeuse, power mesh and snakeskin.